This Coaching Business

My story

I didn't see it coming...

You do not need a niche, but...

... a niche is your ticket 🎫 to attracting the right clients.

Most coaches don't think about their transformation statement.

Your niche is the transformation you create for your clients.

Example: I help you figure out their job description outside of a job description.

Another Example: I help you describe your unique value so clearly that you become irresistable as a candidate.

How to find your niche

  1. Coach lots of people without worrying about niche.
  2. Pay attention to the characteristics of your favorite clients.
  3. Notice what changed about the client as a result of your coaching. This is the transformation you provide.
  4. Use this transformation to construct your mission statement and embed it in everything you do.

"Everything you do"

  • Any type of media you create on social networks
  • When you have 30 seconds with someone at a party or an elevator
  • Your email signature
  • Your website content
  • etc etc etc

But how do you market coaching?

"Come pay me money to ask you questions so you can solve your own problems!" 🤣

Case Study: Strawberry.me 🍓

Video

Some pricing tips 💰

Packages are better than Sessions are better than Hourly Rates

Why?

Because you get better results when a client is committed for multiple sessions.

But if you have no idea where to start, go with $100/session.

$100 gets your client what?

🚫 powerful questions and discover values?

🚫 "discover you own internal wisdom?"

🚫 CLARITY (whatever that means)

$100 gets you...

👍 on the road to a new career

👍 finally, repairing that relationship with your in-laws

👍 improving your diet and fitness because "being there for my kids" is one of your core values

If you get clients, you can raise your price next time. Keep going until you're satisfied.

Want more?

Connect it to your transformation. They aren't paying $100 for you to coach them; they are paying $100

I help people figure out their coaching transformation statement. 👋

zia@ziahassan.coach

slides available at ziahassan.com/coachingbiz